With sustainability in mind, this eco-friendly shoebox design is optimised to reduce the material usage and the waste. When closed it gently surrounds and protects the shoes. The curved folding lines activated automatically when folding the paper based sheet around the shoes, creating lateral walls. The final shape is efficient and simpler to manufacturer than the traditional boxes.
It challenges the classic shoebox design by contextualizing the shoes to its environment of use and reinforces the idea of lightness and portability. Once open transforms in to a miniature running track.
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